{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most luxury brands drive exposure with social networks marketing, star partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products have not altered a lot in decades; it does not have TikTok, and does not provide celebs cost-free purses.|Herm